Fabulous Fendi iPad Cases Combine Luxury and Accessibility in Tapestry, Fur and Leather.

above: one of Fendi's new luxury tapestry iPad cases

Tufted and textured leathers, tapestry, furs and skins in hard frames with handles were carried down the Milan runway in Fendi's 2012/13 Autumn Winter collection.


above image composite by laura sweet for if it's hip, it's here

At first glance they appeared as handbags, but the fabulous accessories are actually new iPad cases from the Italian brand that blend convenience with style and luxury.

Fur:



Leather:



Skin:

Tapestry:





Fendi

Drowning In Brands. Underwater Rosae Still Life Logo Series by Alexander James.

A series of identifiable and popular brand logos comprised of red roses and photographed underwater using the subtle light distortions of the water's own energy. From Louis Vuitton to Nike, the rose logos were captured 'in camera' without the use of post production, either traditional or digital.

Apple:


By taking the red roses, a symbol of unrelenting love, and juxtaposing against a deep dark void, London based photographer Alexander James is making a social commentary on how we ourselves are drowning in a society dominated by a reverence towards branding and celebrity.

Chanel:

McDonalds:

Louis Vuitton:

Mercedes Benz:

Gucci:

Nike:

Volkswagon:

Yves Saint-Laurent:

Fendi:

Givenchy:

images courtesy of the artist and Distil Ennui Studio

About Alexander's work practice in his own words:
"My photographs are always presented ‘as-shot’ without post production either traditional or digital. It is this dedication to ‘in camera’ purity that establishes a predominant focal point for my practice.

The quality of the work and the purity of the process is paramount, distilling elements out with the use of deep blacks; hoping to convey rich layers of meaning in what at first appear deceptively simple images.

Distil Ennui; def... to extract the essence and beauty of life to appease world weariness."

Alexander James is represented by Pertwee Anderson & Gold

TouchFire - A Flexible, Featherweight Screen-Top Keyboard for the iPad!

Many people I know simply do not like attempting to type on the iPad for the same reason that several iPhone owners turned back to their Blackberry. They miss the ease of using a keyboard as you normally would. That's precisely why Steve Isaac and Brad Melmon of Seattle have come up with a thin, feather-weight device that puts the "touch" back into typing - TouchFire.



TouchFire makes typing on your iPad feel like using a normal keyboard. The silicone rubber keyboard is easy to type on, cushions your fingers and weighs less than an ounce.



It's ultra-thin and attaches to the inside of the iPad cover and folds up within the cover, so you can always keep TouchFire with your iPad without it getting in the way. It's so thin and transparent that you can even use the touch screen as you normally would and 'swipe' through it if you so desired. TouchFire fits right over the iPad keyboard and aligns itself magnetically.

Applies magnetically to position directly over the iPad keyboard:

Roll it down to use the whole screen:

It attaches easily to the iPad Smart Cover with two plastic clips:

If you don't have a SmartCover on your iPad, the TouchFire is easily stored in its handy case:


Steve Isaac and Brad Melmon, the brains behind TouchFire:


Patent Pending, Steve and Brad are presently requesting funding on kickstarter

A pledge of $45 will pre-order you the starter pack which contains a keyboard, a storage case and a pair of cover clips, all in black. Shipping is free in the U.S. Please add $10 to your pledge for shipping to Canada, $25 for International shipping.

Help support this ingenious idea and buy one for yourself or a friend here.

TouchFire® is a registered trademark of TouchFire, Inc. Seattle, WA. All rights reserved. PATENT PENDING. Put the Touch Back into Typing™ and Screen-Top Keyboard™ are trademarks of TouchFire, Inc. iPad® is a registered trademark of Apple, Inc. Cupertino, CA.