Showing posts with label flavored vodkas. Show all posts
Showing posts with label flavored vodkas. Show all posts

Sunday, December 25, 2011

Alcohol Infused Whipped Cream in 11 Flavors. Whipped Lightning aka Whipahol.




I recently wrote about Smirnoff's new flavored vodkas, one of which is said to taste like whipped cream. This got me thinking.... what if there were an actual whipped cream that tasted like vodka instead of the other way around? So, I did a little googling and found something even better.... Whipped Lighting - Alcohol Infused Whipped Cream in a can in 11 delicious sounding flavors.



Whipped Lightning (which I prefer referring to as its urban slang nickname and their url... Whipahol) contains 18.25% alcohol (36.5 proof) with the exception of four flavors (Caramel Pecan, Chocolate Mint, German Chocolate and Hazelnut Espresso) which contain 16.75% alcohol (or 33.5 proof).






Whipped Lightning can dress up many a drink (and a dessert). Whether you prefer a martini, shot or shooter, cocktail, frozen drink, coffee, pie, ice cream or just straight from the can, Whipahol is one of a kind. Okay, not really one of a kind since a competitive product named Cream with 6 flavors, 15% alcohol content and much better designed packaging has recently hit the market.


above: Cream, another recently introduced Alcohol-infused whipped cream

As you would expect, many college campuses, concerned parents and special interest groups are up in arms over this product because of its obvious appeal to underage drinkers who are likely to abuse the product. Ingesting one full can will give you an effect equal to about three beers - and probably a stomachache.

Below are some answers from the folks behind Whipahol you're bound to have about this creamy booze in a can.

Do I have to refrigerate Whipped Lightning?
No, Whipped Lightning does not need to be refrigerated, ever. As a matter of fact refrigeration will cause the alcohol to separate from the cream and Whipahol will serve rather muddy. Don't worry though, refrigeration won't hurt it; just let it return to room temperature and all will be fine. Whipahol is infused with grain alcohol and pressurized inside a sterile environment. Although it will not go bad sitting out on a hot summer day we recommend trying to keep it somewhere around 70 degrees.

Should I shake the can?
You should shake Whipped Lightning vigorously before serving. This will help to mix up all the tasty ingredients.

There is still product in the can but why is nothing coming out?
Whipped Lightning is under pressure, if the can is relieved of pressure the product will not dispense. Do NOT spray Whipahol while the can is pointing up or sideways because the gas will be used up before all the Whipahol is dispensed from the can. Be sure to shake well, point the can downwards and spray.

Can I leave Whipahol in my car on a hot summer day?
No, you should not leave Whipahol in a hot car. Any aerosol product can become over pressurized by the heat in a parked car. This will cause the valve to fail and Whipahol will end up all over your upholstery rather than where it belongs, in your mouth.

How many calories are in a serving?
We've never had Whipped Lightning tested to determine how many calories are in a serving. Whipahol is not a food product and is not subject to FDA labeling requirements; it is an alcoholic beverage. You should consume Whipahol in moderation, please enjoy it responsibly.

Do you have to be 21 years old to purchase Whipped Lightning?
Yes, Whipped Lightning is an alcoholic beverage so you must be 21 years old to purchase and consume in the United States.

What is the shelf life of Whipped Lightning?
Whipped Lightning is best used within 12 months of being made. Please see the label for either a born on or expiration date. We make Whipahol to order so your can of Whipped Lightning is fresh and has not sat in a warehouse for months after production.

Why is Whipped Lightning not available in my state?
If Whipped Lightning is not currently available in your state, more than likely we are working on finding a distributor. You can help us by asking for Whipped Lightning at your local liquor store.

Click here to find where to purchase Whipped Lightning and some recipes as to how to serve it.

By the way, that fabulous image of the girl covered in whipped cream at the top of this post is from the photo shoot of Herb Alpert's Tijuana Brass 1965 album cover for Whipped Cream & Other Delights (courtesy of Esquire magazine's archives and composited by yours truly)

Sunday, December 18, 2011

Holiday Spirits - Smirnoff's New Whipped Cream and Marshmallow Flavored Vodkas.





To some they may sound appealing, others may become nauseous, but yes, Smirnoff Vodka now comes Fluffed and Whipped. Two new dessert-type flavors (coined "confectionary" flavors by the alcohol industry) made to taste like marshmallow and whipped cream.



The New Flavors:


With less percentage alcohol per volume than their classic vodka (30% for the Whipped Cream and 35% for the Marshmallow versus 40% for their classic Red Label), the super sweet flavors go down easy- perhaps a little too easily, raising some concern about the obvious appeal to underage drinkers.

According to Smirnoff's press release "...SMIRNOFF Whipped Cream Flavored Vodka possesses a seductive aroma that compliments its smooth whipped cream taste. SMIRNOFF Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection—qualities that exemplify the innocent side of a favorite indulgent dessert."

Drinkhacker rates and reviews the flavors as following:


Smirnoff Whipped Cream Vodka – "Sure, I’ll buy that. It’s more caramelized sugar than whipped cream. Baked Alaska or crispy creme brulee crust, with a distinct coconut vibe, instead of Reddy Whip. That said, it’s so sweet that any sense of “vodka” all but vanishes into the dessert course here. Add to coffee, hot chocolate, or your insulin shot. B" - drinkhacker


Smirnoff Fluffed Marshmallow Vodka – "Are we done? We are not done. Because while I’ve tried whipped cream vodkas before, here comes the first marshmallow-flavored vodka I’ve ever tried. Fluffed isn’t right: Like the Whipped Cream version, there’s a burnt character here. This is toasted marshmallow, not fluffed marshmallow. I swear you can taste the stick that’s impaling the marshmallow and holding it over the campfire. I think this is a little more complex, and ultimately a bit more interesting — for a crazy girl drink vodka, anyway. B+"- drinkhacker

The Advertising:


The ad campaign, produced by the Smirnoff creative advertising agency, JWT New York, uses Amber Rose as a spokesperson/brand ambassador with a series of print ads and a tv spot shot by David LaChapelle.



In typical LaChapelle fashion, the print ads and tv spot feature the socialite and model in a surreal, sexually suggestive and outrageously colorful world.



The print ads will run in magazines like Instinct, OK, People Style Watch, Rolling Stone and The Star.

The outdoor ads will be a mix of LaChapelle images and pictures of the bottles. There will be billboards, signs in subway stations and bus wraps.

The commercials will run on cable channels like BET, Comedy Central, TBS and VH1 and appear on shows for which more than 70 percent of the viewers are ages 21 and older, according to Alefiyah Sarma, senior brand manager for Diageo in New York.

Creative Credits:
Client: Smirnoff
Project: "Fluffed & Whipped" TV :30
Agency: J. Walter Thompson, New York
CCO: Peter Nicholson
ECD: Matt MacDonald/ Jeremy Postaer
Art Director: Eric Larkin
Director of Content: Sergio Lopez
Producers: Carrie Lewis / Andrea Curtin
Director of Music: Paul Greco
Sound Design: Alan Friedman
Audio Post Mix: Andy Green
HSI, Los Angeles
Director: David LaChappelle
Music Supervision/Music License: Thwak! Music UK
Additional Music License: Human Worldwide