Burberry World Live - Film, Music and Digital Weather - Launches in Taipei.

To celebrate the opening of their nearly 15,000 square foot flagship store in Taiwan (shown above), Burberry World Live, a 360 immersive experience, began in Taipei on 26 April 2012.



Christopher Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101.





Combining an eight part 360 degree film, a live musical performance and digital weather experience, Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year.

This multi sensory experience is the first to blur the physical and digital dimensions of the brand.

Burberry

Flight BA2012 - Pop-Up Venue Features British Airways Great Britons' Art, Film and Food.

above: Pascal Anson and Tracey Emin with the Dove, inspiration for a special art decorated aircraft for British Airways

FLIGHT BA2012 SET TO POP UP!

British Airways will launch an exclusive airline themed pop-up venue – ‘Flight BA2012’, celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.

Open on select weekdays from April 4 to 17, the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E. Grant, Tracey Emin and Heston Blumenthal.


above: Richard E Grant, Tracey Emin and Heston Blumenthal launch the BA Great Britons Heroes programme (Getty Images)

Artist-designer Pascal Anson, screenwriter Prasanna Purwanarajah and Michelin-star chef Simon Hulstone beat hundreds of incredible entries to be selected as British Airways Great Britons 2012 and will have their work featured in the pop-up venue. Purwanarajah, Anson and Hulstone have created Olympic Games themed film, art and food respectively- a short-film named Boy, ‘Dove’ artwork livery for the celebratory aircraft and a bold British menu.

The airline-themed venue, hosted in East London, has been exclusively designed to recreate a premium flying experience and will offer guests a sneak preview of the Great Britons works before they are rolled out on flights beginning this month.

ART:


Flight BA2012 includes artwork from artist-designer Pascal Anson from Brighton, who was mentored by Tracey Emin on his ‘Dove’ design for a range of celebratory aircraft displayed in the gallery.



above: Pascal Anson and Tracey Emin look over Dove artwork (Pic: Nick Morrish/BA)

above: Dove drawings by Pascal Anson (courtesy of the artist)


FILM:


It also features short film ‘BOY’ starring Timothy Spall, written by screenwriter Prasanna Purwanarajah under the mentorship of Richard E. Grant, which will be screened in the cinema.


Trailer for 'BOY':



DINING / FOOD:


Guests will also be able to sample a bold British menu created by Michelin-star chef Simon Hulstone, who has produced an Olympic Games inspired menu under the guidance of Heston Blumenthal. (Unfortunately, tickets to the Flight BA2012 dining lounge are already sold out).



above: Not your normal airline food - Simon Hulstone's Fish Pie is a work of art (photo courtesy of Jim Wileman, British Airways)

above: Simon Hulstone at work

above: Heston Blumenthal and Simon Hulstone devised the Olympic-themed menu

Frank van der Post, British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”

• Flight BA2012 is located at 3-10 Shoreditch High St, East London, E1 6PG.

• For £50, guests will receive entry to the gallery and screening room, plus a welcome glass of champagne, sit down three course menu with amuse bouche, and tea, coffee and petit four. (This dining experience is no longer available /sold out)

• Flight BA2012 will be open on April; 4, 5, 10, 11, 12, 13, 16 and 17 only and closed for Easter and at the weekend

• The first scheduled flight for ‘The Dove’ will be in early April

• Short film BOY will be shown on all long-haul flights from April

• Simon’s menu will be available on long-haul flights departing London Heathrow between July and September (excluding certain routes such as India and Japan).

• The airline worked with LOCOG, BAFTA, the Fat Duck Experimental team and the Royal Academy of Arts on the BA Great Britons programme


British Airways is the official airline of the London 2012 Games.

information and images courtesy of British Airways and Getty Images

From Guinness Consumption to Irish Ancestry. Eight Awesome St. Patrick's Day Infographics.

Below are Saint Patrick's Day related infographics from eight different sources summing up everything from Guinness Beer consumption to the luck of the Irish. Enjoy!

Happy St. Patrick's Day!

Barf Bags to Boarding Passes, EVA Air and Sanrio Brand the Heck Out of Hello Kitty Air.

If United Airlines turned the skies "friendly", then EVA Air has now made them "cute." Taiwan's second-largest carrier, EVA Air, and Japan's Sanrio, have collaborated for the second time to bring us Hello Kitty branded air travel. The two companies launched the first generation of Hello Kitty jets in 2005, but that fleet was disbanded in 2009, after its licensing agreement expired.



Then last year, they launched the first of the new fleet, the Hello Kitty 'Magic Stars' Airbus. Soon after, two more brand-new A330-300 aircrafts, The Hello Kitty 'Loves Apples' and the Hello Kitty 'Around The World' jets joined the Magic Stars Jet. Each has 30 Premium Laurel seats and 279 economy seats, an increase of 57 seats over the airline’s A330-200 jets. Magic Stars Jet flies to Sapporo and Guam, Apple Jet flies to Seoul and Fukuoka with the Global Jet serving Hong Kong and Tokyo.



White with the exception of green tails and the EVA logo, the aircraft are giant airborne canvases for Hello Kitty and her friends.

Hello Kitty Magic Stars Jet:


Hello Kitty Around The World Jet:


Hello Kitty Loves Apples Jet:



The cute exterior graphics on the jets are only a small part of the enormous branding project. From the actual boarding gate in Taiwan's airport to the ticket kiosks, everything related to the experience is branded with the cute mouthless cartoon kitty.


above: Even the gate at the airport is entirely Hello Kitty-ed out.


above: new Hello Kitty Kiosks for Eva Air tickets and boarding passes

Flight attendants, headrests, in flight programming and pillows all have the popular Sanrio character upon them in some manner:








All the meals, regardless of class or jet, are branded with Hello Kitty:





On board the plane over 100 in-flight items are specially designed with the Hello Kitty motif - including headrest covers, tissues, paper cups, utensils, milk bottles, snacks, soap dispensers, hand lotion, meals, ice cream, flight attendant aprons... even the barf bags.


above: Attendant aprons, ice cream, snacks and branded barf bags


above: The soaps and lotions on the flights are branded Hello Kitty


above: Hello Kitty branded menus, food trays, chopstix and utensils


above: Hello Kitty branded luggage tags, tickets and boarding passes

Passengers can also purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, miniature plane models, and the flight attendant Hello Kitty aprons.


above: Sanrio duty free store in Madrid airport.


above: Models of EVA Air's Hello Kitty Fleet are available for purchase in their online store

Fans can check Hello Kitty Jet flight schedules, details of the latest travel packages and more on the dedicated website (in Chinese, Korean and Japanese only).



They can also download Hello Kitty Jet wallpaper and keep up-to-date on availability of Hello Kitty duty-free items. As a special bonus, the website features The Story of Logojets video about the origin of EVA’s popular Hello Kitty Jets.

EVA Air Hello Kitty

images and info courtesy of EVA air, limcorp and CNNgo