Stunning Print Advertising for the World Wildlife Fund by Contrapunto BBDO.

above: detail from World Wildlife Fund print ad, "Elephant"

Ads of the World, a fast growing site which features advertising from... yes, that's right, all over the world, makes monthly picks for what they consider the best advertising in film (tv), print, ambient, outdoor, online and direct mail.

Their choice for the Best Print work of November 2011 is this simple but visually stunning campaign for the World Wildlife Fund by Spain's BBDO office, Contrapunto BBDO. Three spread ads with the same headline. Same message. Same visual effect. Still beautifully compelling with a well executed effect.

"Leopard"

detail:


"Parrots"

detail:


"Elephant"


The headline on all three reads "Desertification destroys 6,000 species every year." By the way, since it's not a commonly used term desertification means "The process by which fertile land becomes desert, typically as a result of drought, deforestation, or inappropriate agriculture."

Credits:
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim

The Excellent Charli XCX

Girl, we love you. Your music is amazing.

Seriously, you have to check her out. She's Charli XCX. I reckon that's not her baptismal name. I don't know what it stands for and I don't care. The three songs of hers that I've heard glisten in the moonlight. This girl is Natalia Kill's little dark POP sister, except Charli's music is more sonically and lyrically adventurous. Her words are as graphic and impactful as Florence & the Machine's.

Start by listening to Nuclear Seasons. The production is from outer-space. It's dark, atmospheric, liquidy-smooth AND danceable. The percussion sounds like a balloon blowing up with 3 breaths and then, POP! It's a standard love song, but the lyrics are twisted, which leads me to believe that the girl who wrote them is, too. All the better. We like our POP stars with a side of crazy cooky goodness. The weirder the better.

Follow with Stay Away. This is my favorite song in FOREVER. It's gritty electronica with a serious dose of soul. You can feel this chick's pain. The melody and production are perfectly paired with the lyrics, which are, once again, poetically vivid - "You choke my throat / with words of wonder / You make it hard to breathe / Your love so cold / Just like an arrow / Pierced through my skin, I bleed."

Finish off with Wires. It's like Marilyn Manson's music with a hip-hop beat. She really plays with her voice here, and it's emphasized by the hazy production.

We can't wait for your album, Ms. XCX (is that how you sign your checks?).

Unapologetically,

Gregory

That black lipstick is glossy glam