A Self Promotional Print Campaign for Digital Retouching By Dare for The Orange Apple.

Dare of Vancouver has created this visually compelling print campaign for - as one might guess - digitial retouching by Canada's The Orange Apple. Creatives take note... The Orange Apple was approached by Andrew Ablas and Rob Sweetman of Dare to create the three ads below (as opposed to the client soliciting the campaign) which show two dimensional drawings springing to life as three dimension worlds.

Click on the ads to enlarge and see them more clearly.

Mountains:



Sci-Fi:



Buildings:



Credits:
Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Andrew Alblas, Rachel Harrison
Copywriter: Darien Campbell
Photographer: Paul Lang
Retoucher: The Orange Apple
Published: April 2012


Courtesy of Ads of The World.

Rugby Never Looked Like So Much Fun. JWT London's Serious Play For HSBC.

JWT London has created this wonderful spot for HSBC as part of their Rugby Sevens sponsorship. Starring former England and British Lions player Jason Robinson and past Australia captain George Gregan, the fast-paced and exciting tv ad was shot by director Paul Middleditch of Plaza Films and beautifully edited by Andy Packer.






The spot (shown below in its entirety) features real life Green Army Men, Cowboys, Centurions, Ninjas, Luche Libre, Elves and more engaged in an exciting game of Rugby played through the streets of Hong Kong.

It captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. It is also intended to represent the bank’s dedication to the growth of the game both at a professional and a grassroots level.



What a fun way to raise awareness of HSBC’s co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament.



Title HSBC “ Serious Play”
Agency: JWT London
Global Creative Directors: Axel Chaldecott, Daniel Hennessy
Art Directors: Miles Bingham, Kevin Masters
Copy Writers: Kevin Masters, Miles Bingham
Director: Paul Middleditch
Production Company: Annex, Plaza Films
Editor: Andy Packer
Editorial Company: Annex Films London
Editor: Peter Whitmore
Editorial Company: The Editors Sydney
Sound: Sam Ashwell
Song: “Lonely Boy” The Black Keys

Hello Gorgeous. Renuzit's New Sexy Ad Campaign For Fresh Accents Air Fresheners.

Philadelphia ad agency Red Tettemer & Partners is reverting to the old 'sex sells' strategy (and taking pages from Old Spice and Charisma's playbooks) with their new campaign for Renuzit's Fresh Accents air fresheners. Pec-baring men are hawking the new designer air fresheners in 'After The Rain' and 'Rasberry' scents.



Titled "Hello Gorgeous," one of the most famous cinematic quotes in history from Barbra Streisand in Funny Girl (see below)...

...the campaign includes print, outdoor and online ads tagged “the first air freshener designed to look as great as it smells.”




The ads carry headlines like “Look at this gorgeous air freshener next to this gorgeous man” and “Now that is gorgeous and the man is not so bad either.” A 'Gallery of Gorgeousness' on Facebook allows you to share the following black and white photos of hunky guys posing next to the colored product.











The goal is to offer the buyers of air fresheners, who are primarily women ages 25 to 54, an “attractive” product that “fits into the home, something she wants right out there on the living room table” rather than hidden on a top shelf, says Eric Schwartz, general manager for laundry and home care at the Henkel North America unit of Henkel in Scottsdale, Ariz.

“If there’s one thing that gets the attention of the magazine reader, the online reader, in the cluttered, mundane world of air care, it’s attractiveness,” he adds. “It’s core to what consumers want to buy and use in the home.”



Stuart Elliot reports for the New York Times that the campaign for Renuzit Fresh Accents, has a budget estimated at $5 million.

renuzit.com/hellogorgeous

Charisma's Valentine to The Public. A New Sexy Spring Ad Campaign With Eddie Cibrian.

Admittedly, this is a totally gratuitous post. Pure eye candy. I don't even know who the photographer is for this campaign and I'm not even sure I care. This is an ad campaign that goes straight for the hormones, once again proving the old adage that sex sells (or at least receives social media attention). Think of it as a Valentine for my readers.



Tanned and taut, 38 year old actor Eddie Cibrian (most recently of the cancelled network TV show The Playboy Club) is the new body...er, face for Charisma's Spring 2012 ad campaign. The Bloomingdale's luxury brand of housewares has enlisted the handsome celeb (and husband to singer LeAnn Rimes) for a second time to bare his bod while wrapped in the brand's linens and towels.






Shot at a private residence in Los Angeles, the hunky star wears his wedding band in the shots...



... and that's about it. Thank you Lord.

The ads and catalog covers claim the double entendre "Eddie Cibrian has Charisma." As if I cared about his personality:



This is the second ad campaign for the brand featuring Eddie. Last July, the actor represented Charisma by posing sexily between the sheets:



Here's a look behind the scenes of the photoshoot with Eddie Cibrian:


And yes, Happy Valentine's Day to us all. Thank you Charisma.

Charisma