Summer's Dreaded Nightmare: Dads In Briefs. A Commercial To Which We Can All Relate.

Here's one of those great commercials that capitalizes on a universal truth regardless of country or language.

The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. This commercial offers a solution to this problem. Created by Del Campo Saatchi & Saatchi for BGH air conditioners.



And as it runs in Argentina:


Credits:
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

"I'm With Stupid" - Inspired Fashion Collection for Women by Designer Antoine Peters.

Fashion designer Antoine Peters has created a line of fashions for women based on the classic 'I'm With Stupid' novelty t-shirt. Gowns, pants, blouses, coats, sweaters, jackets, even boots and purses, take the concept and turn it into an irreverent but fashionable take on the sophomoric saying and image.



Adding even more humor to the tongue-in-cheek line are the "peace sign" fingers headgear the models sported as they walked down the runway, emulating the juvenile gesture many make in photographs.


















Peters describes the concept for the collection as follows:
"I'm With Stupid" is a humorous insult which is best known printed on novelty T-shirts, expressing that a person in the direction of an arrow is 'stupid'. Together with the lack of self-mockery this inspired a collection full off 'plays with directions' in fabric-draping, pattern-cutting, print-design and fast (negative) judgements.


above: some examples of Classic "I'm With Stupid" T-shirts

The airyness of concept, and literally in the clothes itself, is emphasized by arrows which are visible in print-design and styling. However, these arrows are also a substantial part of the construction, silhouettes and details within the clothes, which isn't visible (at first sight).

Video of the runway show:



all images courtesy of the designer

Antoine Peters

Focus Grouping The Wizard of Oz - The Sketch From The Oscars.

The brilliant sketch of a 1939 focus group, made up of many of the cast of Best In Show; Christopher Guest, Eugene Levy, Fred Willard, Catherine O'Hara and Jennifer Coolidge, discussing The Wizard of Oz and the 'Rainbow' song was one of the funniest moments of the telecast.

Are You A Geek or A Hipster? This Infographic Will Help You Decide.

Funny Tees for Those Who Prefer A Little Cushion for the Pushin'

In stark contrast to yesterday's post about the controversial ad campaign for Equinox gyms (people protested feeling the models were far too thin), here's a company whose apparel celebrates those who pack on a few extra pounds- and the people who love them.




Sick of dating girls who order a salad with dressing on the side? Or men whose butt is smaller than your own? Whether a foodie, a fattie, a chubby chaser or just a chubby in training, Dpcted of St. Louis has an adorable and clever line of t-shirts for those who prefer a little meat on them bones.









Along with bulge, beards and booze are a few of their other subjects.




And a few others:



All images courtesy of DPCTED

And yes, sizes available are an appropriate Small up to 5XL.

Beginning yesterday, for one week only, the discounted online design flash sale site, Fab.com, has them on sale. (Fab.com is invite only. Please use the following link to register: http://fab.com/y06r4g)



Fab is not selling all of their tees. For a wider selection, or if you miss the sale, be sure to visit DPCTED's online store here.