Jeffrey Lubell founded True Religion Brand Jeans in 2002
His vision was to make quality, Americanmade, authentic, timeless, great fitting. 1970’s inspired jeans wear, with a trend-setting appeal, redefining premium denim for today’s fashion-forward consumer. Today, True Religion Brand Jeans is known not only for its denim but also for its knit and woven sportswear that all have a vintage feel.
True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flare has solidified True Religion’s position as a leader in premium denim and casual sportswear globally. True Religion is now the best selling premium denim brand in the United States with 59 freestanding stores. True Religion is available in 50 countries worldwide with flagship stores in Tokyo, London and Cologne, Germany.
Following hot on the heals of the international fashion market, True Religion Brand Jeans South Africa was launched six years ago by entrepreneur Shawn Janet. Shawn has returned to South Africa after living in Los Angeles for 20 years to solidify True Religion’s commitment to building True Religion into the Number 1 Premium Denim Brand in South Africa. True Religion has attained the same status here in South Africa that it has globally, it is sought after as the premium jean.
The styles, fits and wash treatments are timeless, investment pieces. True Religion has been embraced and endorsed by prominent South African celebrities and artists such as Lira, Kurt Darren, DJ Sbu, DJ Fresh, Loyiso, Elana Afrika, Gareth Cliff, Lee-Anne Liebenberg, Ryan Botha and the list goes on… True Religion is consistantly featured in South Africa’s premium fashion and lifestyle magazines and Shawn Janet of True Religion Brand Jeans South Africa has been nominated under GQ’s 2010 Best Dressed in South Africa.
True Religion has associations with SA Style Awards, CNBC Africa, Top Billing, and Espresso Show on SABC 3. True Religion Brand Jeans has introduced new fragrance collections for men and women. Powerful, seductive and refreshing – these sensually captivating fragrances can be worn either day or night.
A national and international success with celebrities and trendsetters, True Religion Brand Jeans’ legacy surpasses jeans with awe-inspiring originality. passionate attention to detail and premium quality has been exhibited throughout all of True Religion Brand Jeans throughout the years. Forever timeless, hippie, bohemian chic but most of all sought-after. True Religion is available at selected, contemporary boutiques nationwide.
True Religion is available at these fine stores:
• Geri and Nicci Boutiques nationwide
• Hydraulics
• Republik
• B.U Homme
• The Xseption
• Infinite63 and selected contemporary boutiques through-out South Africa
• Geri and Nicci Boutiques nationwide
• Hydraulics
• Republik
• B.U Homme
• The Xseption
• Infinite63 and selected contemporary boutiques through-out South Africa
