Prada Parallel Universes - 12 Animated Gifs for Prada by Graphic Designer Vahram Muratyan.

Graphic designer Vahram Muratyan, best known for his Paris Versus New York series of posters and book has collaborated with uber luxe fashion brand Prada for Parallel Universes 2012, a series of animated gifs.

Prada describes the project as follows:

The creative path imagined by graphic designer and artist Vahram Muratyan, is a virtual road/paved/with Prada 2012 spring/summer men's and women's accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.

Prada Parallel Universes is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics; to be consistent with the present without nostalgia.

This dreamlike yet virtual story was entrusted to the Armenian born illustrator Vahram Muratyan. Through his adopted city of Paris, Vahram recently came into the limelight for his newly published book Paris vs New York, a work of art which compares the two great cities with graphic signs exploring their different similarities.

The same intellectual path is followed by Prada in its spring/summer collections dedicated to accessories.

PRADA PARALLEL UNIVERSES spring / summer 2012.

PRADA PATENT LEATHER SANDALS:


PRADA DIXIE SUNGLASSES:



PRADA SAFFIANO BICOLOR BAG / PRADA ROCKET SHOES
PRADA SPAZZOLATO+BIKE SHOES / PRADA ROCKET SHOES / PRADA SAFFIANO BICOLOR BAG:

PRADA TEDDY SUNGLASSES:

PRADA ROCKET SHOES:


PRADA SAFFIANO BICOLOR BAG:

PRADA DIXIE SUNGLASSES / PRADA PYRAMIDE BAG:


Illustrator and Graphic Designer Vahram Muratyan:

Prada Revvs Up Their New Collection & Ad Campaign With Vintage Automobiles.

The Women's Spring Summer 2012 ready to wear collection for Prada didn't strut down the catwalk, it drove.



With classic American automobile inspired imagery and details appearing on their leather handbags, shoes, eyewear and many of their textiles, the new collection has gotten engines running.




While many sites are covering the fabulous shoes, such as Gizmodo and Hungeree, with their hot rod flames and tail light accents, you're only getting half the story. The entire collection is a throw-back to the fifties with bathing suits, pleated dresses, satin jackets and purses in retro-like silhouettes embellished with hot rod and classic caddy inspired details. Flames, fins, dice, tail light-like studs and illustrated cars decorate the handbags, sunglasses, jackets, skirts, dresses and tops.



Prints and Leather:







Handbags:








The Shoes:



















Eyewear:



The Ad Campaign:
Even the print campaign, shot by fabulous fashion photographer Steven Meisel and shown below, is stylized for fifties automobile lovers with retro make-up, hairstyles, props and locations:



















images courtesy of Prada, Fashion Mag and Style

Prada